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Pete Morici
2008-03-12, 02:20 PM
I was contacted recently by an investor who currently owns several ongoing businesses. He is quite familiar with the Drain Cleaning/ Plumbing industry.

He challenged me to find an area or local market anywhere in the country where he could make a significant investment in a new Plumbing/Drain cleaning company. I will tell you that in light of rising unemployment, the foreclosure fiasco and the borderline recession we are in - it's not easy to find "the best area."

Now... you can argue that you can do business anywhere - right? But that's not how investors think. It's all about numbers, exposure, potential market opportunities, return on investment and creating resale value.

After a tough week of developing decision-making search criterion and then doing the research itself, I believe I have found a potential "diamond in the rough." I'm sorry, I can't share the area. But, I will tell you (on paper) it looks so good, I might just move there myself.

So, here's a question for you to ponder.

How would you go about finding an area with the best potential in the drainage industry in the current economy? What would be on your list?